McDonald’s Valentine’s ‘McNugget Caviar’ giveaway sells out within minutes

A limited online promotion offering free caviar kits to pair with Chicken McNuggets was claimed within minutes of release, highlighting the fast food chain’s growing use of novelty launches to drive online engagement

A Valentine’s Day promotion by McDonald’s offering customers free caviar to accompany Chicken McNuggets was reportedly claimed within minutes of going live on Tuesday morning.

The chain partnered with Paramount Caviar to release a limited number of “McNugget Caviar” kits via a dedicated website yesterday morning. The kits were not available in restaurants and could only be obtained online while stocks lasted.

Each kit contained a one-ounce tin of Baerii sturgeon caviar, crème fraîche, a mother-of-pearl spoon and a US$25 McDonald’s gift card intended for the purchase of McNuggets.

In a statement explaining the promotion, a McDonald’s spokesperson said: “McNugget Caviar was created because of our customers.

“They’ve been pairing Chicken McNuggets with caviar long before we made it official. We know our fans want to enjoy elevated experiences without the price tag, so we want to treat you to something special — completely on us. We’re pairing savory caviar with our signature McNuggets for a Valentine’s Day celebration unlike any other.”

The pairing of caviar and fried chicken has circulated widely on social media in recent years, with the combination appearing in high-profile sporting venues and among celebrity food trends. The company’s promotion sought to translate that novelty into a limited online release tied to Valentine’s Day.

The giveaway forms part of a series of attention-grabbing product and nostalgia-led initiatives by McDonald’s in recent weeks.

The company has reintroduced its Changeables Happy Meal toys from the late 1980s and early 1990s, released a new hot honey dipping sauce, and confirmed plans to introduce the Big Arch burger to the US market in early March following launches in Canada and Portugal.

The seasonal Shamrock Shake is also scheduled to return ahead of St Patrick’s Day.

The McNugget Caviar kits were described as a limited drop and were exhausted shortly after release.

READ MORE: ‘Behind the non-food retail CX Benchmark: what the numbers tell us about Europe’s future‘. As Europe’s non-food retail sector expands at record pace, a new CustomerHero benchmark reveals that growth alone no longer guarantees loyalty. Marketing manager and customer insights expert Urszula Kamburov-Niepewna explains why the future of retail depends less on technology and price — and more on empathy, listening, and the small moments that make shopping feel human.

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_{Images: McDonald’s}