Beckham rides into the sunset in new Pepsi ad urging fans to ‘live unapologetically’

John E. Kaye
- Published
- News

David Beckham has reunited with Pepsi for a new advertising campaign celebrating the idea of following what you love — whatever it may be
The former England footballer fronts the latest chapter of Pepsi’s ‘Thirsty For More’ platform, which champions the mindset of pursuing passions “unapologetically”.
In the ad, Beckham rides a motorbike into the sunset, as others are shown gaming, dancing at gigs, singing karaoke and taking spontaneous road trips.
It ends with Beckham delivering the campaign’s central message: “If you love it, it’s never a waste.”
He said: “It’s always great working with Pepsi – we’ve been making campaigns together for well over 20 years now and have produced a lot of great work in that time.
“I enjoyed shooting this latest campaign and I’m excited for what’s to come.”
Beckham has a long history with Pepsi, having starred in some of the brand’s most famous ads including 2002’s “Sumo” and 2004’s “Football Warriors.”
Pepsi said this new launch is just the beginning, with further activity expected later this year.
The campaign is running across Pepsi’s global channels including TikTok, Instagram, and Facebook.
Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, added: “David Beckham is a true icon, and his way of living reflects what this campaign is all about. ‘Thirsty For More’ is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically.”

Beckham’s commercial deals, including with brands like Pepsi, have reportedly earned him tens of millions over the years — cementing his status as one of sport’s biggest brand ambassadors.
RECENT ARTICLES
-
Scientists are racing to protect sea coral with robots and AI as heatwaves devastate reefs
-
Game, set...wax. Billie Jean King statue unveiled in New York
-
Vegas on a losing streak as visitors drop 11%
-
The European launches new Digital Content Exchange Network
-
Munich unveils new hydrogen lab as Europe steps up green energy race
-
Dubai Humanitarian launches film highlighting $48m global aid effort
-
Inside MINISO’s new giant Amsterdam store aimed at Europe’s Gen Z shoppers
-
Global demand drives record enrolment at Mohamed bin Zayed AI University
-
Tech boss’ dream private island on sale for £3m complete with fortress, helipad and...nightclub
-
The European in the Amazon as COP30 drives global climate decisions
-
The European takes its place at the table as G20 heads to Johannesburg
-
Specsavers to invest £5M in UK facility expansion to boost lens production
-
Abu Dhabi asserts leadership in regional property market as IREIS 2025 prepares to welcome 2,000 investors
-
Hulk Hogan: the world’s first athlete to become a global franchise
-
Pop star: Mumm sends champagne to space
-
Europeans are warming to EVs – and to Chinese brands
-
Sagrada Familia tops global rankings as Tripadvisor reveals world’s best travel experiences for 2025
-
Up, up and bouquet! Giant flower balloon lifts Medellin’s festival spirit
-
Europe and UK lag behind in global giving as low-income nations lead
-
Chinese carmaker GAC to launch electric cars in Britain
-
British firm Skyral to help Mongolia tackle pollution with AI traffic modelling
-
Seaweed and wind turbines: the unlikely climate double act making waves in the North Sea
-
Bahrain joins global subsea network as stc lands 2Africa Pearls cable
-
UAE emerges as global contender in digital infrastructure
-
Out now: Inside the Summer 2025 edition of The European