WPSL targets £16m-plus in global sponsorship drive with five-year SGI partnership

The World Players Super League has appointed international sponsorship agency SGI to develop a unified commercial platform across its 64-country amateur golf network, with projections of more than £6 million in initial revenues over three years and up to £10 million in additional income from global brand activations

The World Players Super League (WPSL) has announced a strategic global partnership with Sporting Group International, a leading international sponsorship agency that delivers commercial programmes for world-class sporting organisations.

Under the agreement, SGI – which works with a string of Premier League football clubs and sports personalities – will design and execute the global sponsorship strategy for WPSL, establishing a unified commercial platform across the league’s growing portfolio of golf businesses operating under one umbrella.

The partnership marks what the firm describes as a significant step forward as WPSL continues to scale its international footprint and strengthen its position as the largest amateur golf communities in the world.

WPSL currently connects more than four million current and past players across competitions operating in 64 countries, supported by 73 licensed operators with local headquarters and staffing in each territory.

According to WPSL, this structure creates a unique sponsorship proposition, as many sports rely primarily on broadcast viewership whereas WPSL offers brands direct engagement with a global playing community.

Through competitions such as the International Pairs 2026 – set to reach more than billion homes and generate more than two billion social media impressions – WPSL said partners gain both mass visibility and meaningful on-the-ground activation.

Unlike traditional team-based sponsorship models, WPSL says its network enables brands to interact directly with millions of golfers through its licensee operators. WPSL said this relationship-driven approach allows commercial partners to “activate campaigns at a grassroots level while maintaining global reach — a combination rarely seen within the sports sponsorship landscape”.

The European understands that SGI and WPSL have agreed to develop a structured sponsorship programme built around one principal global partner spanning the entire WPSL model, alongside up to 15 additional industry-specific partners across sectors including travel, finance, legal services, foreign exchange and technology.

The main partnership is expected to represent a multi-year, seven-figure agreement, with further commercial opportunities created through brand activations delivered by licensees worldwide.

Adrian Wright, the CEO of SGI, said: “Working with WPSL represents a unique opportunity for SGI.

“This is an exclusive and scarce business model that offers global brands instant access to a vast and highly engaged player base.

“The scale — from billions of media impressions to on-the-ground activation through 73 operators — creates a powerful platform that we believe will generate significant attention from leading international brands.”

Strategic planning between the two organisations anticipates over £6 million in initial sponsorship revenues within the next three years, alongside the potential for an additional £10 million in residual income opportunities generated through brand product distribution and commercial activation across WPSL’s player community.

Revenues will be shared between WPSL’s central operations, its subsidiaries and licensed partners, ensuring all stakeholders benefit from the growth of the global partnership.

Feisal Nahaboo, the founder and CEO of WPSL, said the SGI–WPSL partnership officially begins on 21 February 2026 with an initial five-year term, reflecting a “shared ambition to create a powerful global sponsorship platform for the world’s fastest-growing amateur golf network”.

He added: “SGI’s credibility and experience at the very highest level of global sport gives us enormous confidence as we enter the next stage of WPSL’s commercial development.

“Their ability to structure and deliver major brand partnerships will help elevate our global profile while creating meaningful opportunities for our licensees and partners worldwide.”

WPSL stages thousands of tournaments at courses widely regarded as bucket-list venues, including TPC Sawgrass, Royal St George’s, Royal County Down, Royal Dornoch, Costa Navarino, Marco Simone, Camiral, Ballybunion, Trump Doonbeg, Royal Birkdale, Hillside and Formby, among others.

Events draw a mix of club golfers and high-profile participants. Former players from Manchester United, Manchester City, Liverpool, Tottenham and Arsenal have featured, alongside members of pop groups including Westlife and Boyzone. Professional golfers also compete, with Ryder Cup winners and champions from the European Tour among those to have taken part.

Revenue generated through the SGI partnership will reportedly support the expansion of WPSL’s central operations, including recruitment across marketing, branding, technology, finance, legal and HR functions.The central office will work collaboratively with subsidiaries and licensees to drive commercial growth, enhance competition funding — particularly at global finals — and reward high-performing licenses operators through sponsorship-linked incentives.

READ MORE: ‘WPSL Group unveils £1billion blueprint to build a global golf ‘super-group’. WPSL Group has outlined a plan to create a £1 billion global golf super-group by merging a wide range of golf businesses and running them through one structure. Here, it’s founder and CEO Feisal Nahaboo explains how the organisation intends to bring together golf tours, academies, indoor simulator centres, retail operations, manufacturers, tour operators, golf apps and influencer platforms and operate them under a single system with shared management, shared data and a centralised back office.

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_{Main image: WPSL founder, Feisal Nahaboo}