Golfers travelling for tournaments, holidays and business will be offered international mobile connectivity, promotions and travel rewards through a multi-year agreement with the Swiss travel technology provider

Golfers travelling for World Players Super League tournaments, golf holidays and business trips are to be offered international mobile connectivity under a new multi-year partnership with Yesim, The European understands.

The agreement appoints the Swiss travel technology company as WPSL’s Official Global eSIM Partner and gives members access to promotions, competitions, prizes, complimentary eSIM packages and travel rewards.

Financial terms were not disclosed, although the agreement was described as a “multi-six-figure commercial investment”.

Yesim, founded in 2019 and headquartered in Zug, provides eSIM connectivity in more than 200 destinations and says it serves more than 3.5 million customers.

The company offers mobile internet without physical SIM cards, with what it calls flexible data plans, virtual numbers and a secure self-service platform.

WPSL said the partnership is designed to support one of amateur golf’s most internationally mobile communities, with the league now running more than 1,800 tournaments a year across more than 50 countries.

The organisation says it connects more than four million past and present golfers through a single worldwide league system, with players, business leaders, celebrities and commercial partners taking part across more than 50 countries and seven continents.

Together, WPSL and Yesim say they reach a combined community of more than 7.5 million golfers and travellers.

The deal, revealed this week by The European, was introduced and negotiated by Sporting Group International, WPSL’s exclusive global commercial sponsorship agency.

Dmitri Verbovski, chief executive and co-founder of Yesim, said: “At Yesim, we believe connectivity should simply work, wherever life takes you. Whether people travel for sport, business or leisure, they expect to be online from the moment they arrive.

“We see our partnership with WPSL as an opportunity not only to support one of the world’s most active travelling communities, but also to introduce the Yesim brand to a highly international audience and continue building our position as a trusted connectivity partner for people who regularly cross borders.”

Feisal Nahaboo, founder and chief executive of the World Players Super League, added: “We are delighted to welcome Yesim as one of our first major global commercial partners. This partnership demonstrates the calibre of international organisations now choosing to work with WPSL as our platform continues to expand across the world.

“Our vision is to continue to rapidly build what had become the world’s largest golfing community, connecting players, business leaders, celebrities and commercial partners across more than 50 countries and 7 continents. We want our partners to become part of that journey and grow alongside us as we continue expanding internationally.

“Yesim provides a product that delivers genuine everyday value to our members. Our players will remain connected wherever they are while avoiding unnecessary roaming costs and losing business deals. As importantly, our players need connectivity to remain close to family no matter how far they’ve travelled.

“We’re also going to make this partnership fun. Throughout the year our members will enjoy exclusive promotions, competitions, prizes, complimentary eSIM packages and travel rewards as part of their WPSL experience.”

WPSL said the agreement forms part of a wider commercial strategy covering technology, financial services, accountancy, legal, banking, travel and lifestyle.

The commercial agreements would help create member benefits and generate investment that could be reinvested into tournaments, prizes and the future growth of the league, Nahaboo added.

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