World’s biggest golf tour lands global eSIM deal with Yesim

World Players Super League says it has become the largest golf tour in history after expanding to more than 1,800 tournaments across more than 50 countries

The World Players Super League (WPSL) has become the largest golf tour in history after building a global network of more than 1,800 tournaments a year across more than 50 countries.

The fast-growing amateur golf competition today announced a multi-six-figure global partnership with international eSIM provider Yesim, marking a major step in its expanding commercial sponsorship programme.

The multi-year agreement gives Yesim exclusive eSIM partnership rights across WPSL’s worldwide tournament network and positions the company as one of the league’s first major global commercial partners.

WPSL says its platform now connects millions of golfers through one integrated global competition, with players competing from their own home courses using local scorecards that feed into a worldwide league system.

The organisation says the scale of its tournament network has created one of the most significant new commercial platforms in amateur sport, combining mass participation, international reach and a growing audience of travelling golfers.

The agreement also reflects rising demand for reliable mobile connectivity among golfers travelling to tournaments and golf destinations around the world.

Yesim provides eSIM services in more than 200 destinations, allowing travellers to access mobile data without changing physical SIM cards or incurring expensive roaming charges.

The partnership is aimed at WPSL members travelling to tournaments and golf destinations around the world, giving them access to reliable mobile connectivity wherever they play.

The agreement was introduced and negotiated by Sporting Group International, WPSL’s exclusive commercial sponsorship agency.

Feisal Nahaboo, founder and chief executive of the WPSL, told The European: “This agreement represents the beginning of an exciting period for WPSL as we continue to build one of the strongest commercial platforms in global amateur sport.

“We have several commercial agreements progressing simultaneously and are delighted that Yesim becomes one of our first global partners. These are not isolated transactions; they form part of a carefully planned long-term commercial strategy that is gathering momentum.

“Our ambition is to establish a portfolio of premium international partners, with our headline sponsorship programme targeting contracts valued at a 7-figure sum per annum over time. We believe the opportunities ahead for WPSL are exceptional.

“I would also like to recognise the outstanding work of Sporting Group International. We appointed SGI as our exclusive commercial agency because of their international relationships and proven expertise, and they have delivered immediately. Their professionalism and commitment are already paying dividends for our organisation.

“We expect to announce another significant commercial partnership next week within the foreign exchange sector as we continue executing our global sponsorship strategy.”

Adrian Wright, chief executive of Sporting Group International, said: “We are delighted to have helped bring together two ambitious international organisations with complementary global audiences.

“Yesim is an outstanding technology business and WPSL offers one of the largest and most engaged golfing communities anywhere in the world. We believe this partnership will create significant value for both organisations.”

No exact financial terms were disclosed, although the value of the Yesim agreement was described as multi-six-figure.

READ MORE: WPSL targets £16m-plus in global sponsorship drive with five-year SGI partnership. The World Players Super League has appointed international sponsorship agency SGI to develop a unified commercial platform across its 64-country amateur golf network, with projections of more than £6 million in initial revenues over three years and up to £10 million in additional income from global brand activations.

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_{Main image: WPSL founder, Feisal Nahaboo}