Business travel reinvented

Business Travel
| The European | 10 January 2017

Radisson RED Brussels is the world’s first Radisson Red hotel. The hotel first opened its doors in April 2016, following four months of complete renovation and re-branding that turned the former Radisson Blu into a resolutely state-of-the-art hotel.

The Radisson RED is conveniently located in the midst of the European Quarter, right next to the European Parliament and Brussels-Luxembourg railway station. Inside, the ground floor reveals a loft-like contemporary interior featuring Scandinavian furniture and wall-art designed by local illustrators. Unlike more conventional hotel spaces, the Radisson RED has been opened up, removing barriers between staff and guests to foster a welcoming and inclusive feeling.

Here, design and atmosphere have been influenced by fashion, music and art. You get a real sense of this through the friendly staff and the temporary exhibitions promoting Belgium’s emerging artists. There are also regular events taking place at the hotel and a myriad of subtle details, such as the playlist or a tribute to René Magritte in the rooms.

OUIBar + KTCH

The hotel’s restaurant and bar are social hubs where guests and locals mingle from early morning until late evening. The convivial benches and round tables are ideally suited for lunch meetings or for ‘digital nomads’ looking for a place to plug in and take advantage of the free fast wi-fi. The food is unpretentious, well-prepared with prices that are surprisingly affordable. And for after-work drinks? As well as the delicious homemade cocktails, it’s one of the few places in Brussels with a pool table.

With a new hotel concept comes a new approach. In this case ‘Have meetings your way’ is the motto. There are three versatile meeting spaces to accommodate your conferences, seminars and events, with space for up to 75 people. The nice thing about them is that you won’t be in just another impersonal convention centre. The space benefits from natural daylight and features creative wipe-off magnetic walls and games, such as shuffleboard and table tennis on top of the usual A/V equipment.

Last but not the least: keep an eye on the hotel’s website to get special deals for stays and meeting rooms or get inspired by their ‘Brussels off the beaten path’ City Guide.

Further information
www.radissonred.com/brussels

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