Humanoid robots could become the next K-pop stars

South Korean entertainment company plans machines that can perform music, model fashion and appear in thousands of live shows

Humanoid robots could become K-pop performers, fashion models and live entertainers under plans unveiled at a UN-backed artificial intelligence summit.

Three robots performed K-pop choreography at the AI for Good Global Summit 2026 in Geneva as South Korea’s Galaxy Corporation set out its vision for a new entertainment industry built around humanoid machines.

The company said robots could be given characters, costumes, cultural content and emotionally focused technology, allowing them to become performers and entertainment platforms in their own right.

Galaxy Corporation’s chief executive Yong-ho Choi said the business planned to supply “emotion, character, fashion, and K-content” to humanoid robots around the world.

“We will establish a global Physical AI enter-tech platform that supplies emotion, character, fashion, and K-content to humanoid robots worldwide, shaping a new culture where humans and robots coexist,” he said.

The three robots appeared during the finale of the summit at Geneva’s Palexpo venue, performing synchronised K-pop dance routines in front of delegates.

Galaxy described the performance as a demonstration of how artificial intelligence and robotics could move beyond industrial and technical uses into music, fashion and cultural production.

Choi also used his keynote speech, ‘Today, Tomorrow, and the Day After Tomorrow – The Future of AI is Humanity’, to argue that artificial intelligence should be designed around human emotion, memory and culture.

“AI should not merely develop to become smarter technology, but rather to protect human love, memories, and emotions,” he said.

Galaxy calls its approach “Physical AI” and “Soul AI”, terms it uses to describe embodied artificial intelligence and technology intended to respond to human emotions and memories.

The company is already developing robot-led attractions in South Korea, including MACH33, which it describes as the world’s first robot fashion show, and Galaxy Robot Park, a theme park built around humanoid entertainment.

According to Galaxy Corporation, the park had sold out all of its July weekend performances after a pre-opening ticket release.

It is due to open officially in September and is scheduled to stage more than 1,000 permanent K-pop robot shows each year.

The company said its Geneva appearance marked the beginning of a proposed international entertainment network in which humanoid robots could perform, model clothing and deliver Korean cultural content to audiences worldwide.

READ MORE: The fist-bumping, selfie-taking humanoid guide that could usher sightseeing tours into the AI age. Tien Kung 3.0 can lead visits, answer questions, pose for photos and navigate venues without remote control or staff intervention, using what it calls the “most powerful brain in embodied intelligence”. Its unveiling raises the prospect of similar machines one day challenging human tour guides on city sightseeing routes.

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_{Main image: Three humanoid robots perform a K-POP choreography on stage during the finale of the UN ‘AI for Good’ Summit. Credit: Galaxy Corporation}