Luxury villa group Eterniti secures €30m to expand global portfolio

Funding from Limestone Capital will support growth across Europe, the U.S and the Caribbean as demand rises for private homes with hotel-level service

Eterniti has secured €30m in new funding to expand its portfolio of luxury villas and ski chalets, as demand grows for high-end private accommodation combined with professional hospitality services.

The investment, provided by Amethyst III, a fund managed by Limestone Capital, brings total capital raised by the group to €50m and will be used to expand its presence in key destinations while investing in operations, technology and guest experience.

The company currently manages more than 800 properties across 25 destinations in Europe, the United States and the Caribbean, the majority under exclusive agreements.

Eterniti said its model differs from traditional villa rental agencies by combining property management with hospitality services, maintaining local teams in each destination to oversee both guest experience and property upkeep.

Maxime Friess, co-founder and chief executive, said the approach was designed to ensure consistent standards across its portfolio. “In luxury hospitality, service excellence alone is not enough if the underlying product is not perfectly maintained,” he said. “If something needs fixing during a guest’s stay, our teams can intervene efficiently. This operational infrastructure is what truly differentiates us from traditional rental agencies.”

The group operates through three brands targeting different segments of the market. Bo House focuses on ultra-luxury villas in destinations such as Saint-Tropez and Courchevel, with weekly rates reaching up to €400,000 and planned expansion to St Barts. Verbier Exclusive offers a collection of 25 fully staffed chalets in the Swiss resort, while Emerald Stay targets what the company describes as “affordable luxury”, with weekly stays typically ranging from €3,000 to €20,000.

Across its destinations, Eterniti employs around 120 hospitality staff year-round, rising to as many as 200 during peak periods, with teams responsible for both guest services and property management.

The company said the integrated model was central to its strategy, allowing it to maintain control over property standards as well as service delivery in a fragmented market.

The investment follows four consecutive years of revenue growth, with the company saying it has doubled revenues annually while remaining profitable.

Friess said changing travel preferences were driving demand. “Luxury travellers increasingly seek space, privacy and authenticity, without compromising on service standards,” he said. “Our ambition is to build a truly global hospitality group that delivers five-star service in private homes across the world’s most desirable destinations.”

Benjamin Habbel, founder and managing partner of Limestone Capital, said the firm saw strong long-term growth in the sector. “This investment reflects our continued conviction in Eterniti’s vision and execution, and in its potential to become the global leader in luxury vacation rental management,” he said.

He added that the luxury hospitality market was valued at around €240bn and was expected to grow at roughly 10 per cent annually over the next five years.

Eterniti’s shareholders include Olivier Jolivet, former chief executive of Aman Group and current chief executive of Como Group, and Formula One driver Valtteri Bottas.

The company said its leadership structure would remain unchanged, with co-founders Maxime Friess and Laurent Lacourt continuing as chief executive and chief operating officer respectively.

READ MORE: ‘The Wolseley to open first hotel in New York as Minor launches global luxury brand‘. The Wolseley, long known in London as one of the capital’s best-known dining rooms, is to become a hotel brand for the first time, with a 76-room New York property set to open in early 2027. 

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_{Main image: A Bo House property overlooking the Mediterranean coast, part of Eterniti’s ultra-luxury villa portfolio in destinations such as Saint-Tropez and Courchevel. Credit: Eterniti}