12:37 AM, March 1, 2024

ASOS supports Zeelo trial of 100% electric journeys

ESG
| The European |
British fashion retailer ASOS is one of six Zeelo clients to trial its new 100% electric bus program to run 260 employee commutes to and from its key customer care centre in the UK

ASOS trials Zeelo net-zero buses for staff commutes

Zeelo, the UK’s largest independent provider of 100% carbon neutral smart bus transport, is pleased to announce that its existing client ASOS, the global online fashion destination, will be one of six companies to trail converting 260 employee commutes to electric bus trips for a period of 30 days. The trial forms part of a test & learn 100% electric commuter service launched by Zeelo to encourage its clients to make the switch to electric vehicles (EV). The program also enables Zeelo’s bus operator partners across the country to evaluate the ease-of-use of driving and charging electric vehicles for regular passenger transport.

Zeelo’s smart commuter bus service was contracted by ASOS in 2022 to support talent attraction and retention for employees at its flagship customer care centre. Tech-optimised routes enable ASOS to offer its frontline staff a daily bus commute to and from it’s the centre in Leavesden Park near Watford and Watford Junction station.

ASOS is supporting Zeelo’s mission to pave the way for a low emission future of transport by testing a new electric bus on its existing staff commute program. By tailoring a bus service according to variable shift schedules, Zeelo plugs a gap in public transport, ensures higher bus occupancy ratios and enables a more comfortable, reliable, faster, affordable and efficient way to commute seven days per week.

Sam Ryan, CEO of Zeelo, commented: “Our mission for all Zeelo smart bus commutes to be Net Zero by 2030 cannot be achieved without demonstrating just how simple it is to make the switch to electric bus transport. We’re delighted to bring on board progressive companies like ASOS who are thinking about sustainability across their value chain.”

Daryl Wilkes, Director of Customer Care at ASOS, commented: “Employee journeys represent a small proportion of our overall emissions, but that doesn’t mean they should be ignored. Our team at Leavesden love the commuter service that Zeelo already provides, and we’re pleased to support this important trial.”

Zeelo, which is backed by Venture Capital funds in the UK and US, with $30m raised to date is reporting 68% year-on-year growth globally is running services for 150 clients across the UK, US and South Africa. Its proprietary GPS routing algorithm, mobile apps for drivers and riders, and a state-of-the-art transport operating platform is managed by an R&D team based between London and Barcelona and is fully audited and compliant to the highest standards for US operations. Zeelo has also won the Connect22 sustainability award for achieving early emissions reductions milestones with 5% of all its services running on EVs, and a mission for all Zeelo trips to be Net-Zero by 2030.

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