Interview with Gaurav Bhatnagar and Mark Minukas, Principals, Co-Creation Partners

Over the past 6-12 months The European has been inundated with requests from our executive audience to focus on the topic of Business Transformation. This is in a large part due to the awareness of many businesses in our network and beyond, that if they fail to catch the boat and implement a coherent and effective strategy to streamline and improve their ways of working, they will soon be left behind. In equally large part it is because they know that a Business transformation is really difficult to pull off. In the 22 years since John Kotter wrote his seminal book Leading Change, organizations have billions of dollars on operational transformations and process improvement efforts to achieve sustainable business improvements. And yet about two thirds of these initiatives seem destined to fail, as the failure rate has stayed stubbornly steady from 1996 when John Kotter published his work to a 2015 McKinsey Global survey which found similar results. So we set out to find people who’ve been in the trenches and been part of the successful minority that have managed to pull off long term sustained results. Co-Creation Partners is a New York based consulting firm that has a track record of guiding clients to this sustained long term success. We have in the studio with us today, Gaurav Bhatnagar and Mark Minukas, principals at Co-Creation Partners who are going to explain to us what they think is the secret sauce to a successful business transformation