New £2.5 million Rolls-Royce Phantom marks model’s centenary

To commemorate 100 years of its flagship model, Rolls-Royce has unveiled a 25-car Centenary Phantom combining solid-gold detailing with the most intricate craftsmanship ever produced at Goodwood

Rolls-Royce has unveiled a special-edition Phantom to mark 100 years of the company’s flagship model, priced at a reported £2.5 million.

The Phantom Centenary Private Collection, limited to 25 cars, has been developed over three years at the marque’s Goodwood headquarters and described as the most technically demanding project yet undertaken by its Bespoke division. Each car uses the current Phantom VIII as a base but introduces new materials and techniques including 3D marquetry, 3D ink layering and 24-carat gold leafing.

The exterior design pays homage to earlier Phantoms with a two-tone Super Champagne Crystal finish over Arctic White and Black, incorporating a metallic shimmer created from crushed-glass particles in the clear coat. The Spirit of Ecstasy mascot has been recast in solid 18-carat gold, plated in 24-carat gold and hallmarked in London. The ‘RR’ badges and wheel centres are also finished in gold and white enamel — a first for the marque.

Inside, the rear seats feature printed textiles and embroidery inspired by key moments in the Phantom’s history, from the original Conduit Street showroom to Henry Royce’s French retreat. Each seat composition uses 45 precisely aligned panels and more than 160,000 stitches, a process the firm likens to Savile Row tailoring. The front seats are laser-etched with hand-drawn motifs, including references to the 1923 “Seagull” prototype and the 2003 “Roger Rabbit” project that revived the brand in its modern era.

A new dashboard centrepiece, the “Anthology Gallery”, is constructed from 50 vertical aluminium fins containing text drawn from a century of media reports. The door cards feature woodwork rendered in stained Blackwood veneer, combining marquetry, laser etching and gold-leafing to depict maps and routes associated with Rolls-Royce’s founders — including Sir Henry Royce’s homes in West Wittering and the South of France, and the 4,500-mile crossing of Australia by the first Goodwood-era Phantom.

Chris Brownridge, Chief Executive, said: “The Rolls-Royce Phantom Centenary Private Collection is our tribute to 100 years of the world’s most revered luxury item. This uncompromising work of art uses the meticulously engineered Phantom VIII as the canvas to tell the story of Phantom’s remarkable life and the people who shaped it – from the visionaries within Rolls-Royce to the owners who helped create its legend. For a century, the Phantom nameplate has expressed the pinnacle of Rolls-Royce’s abilities. To honour that legacy, this extraordinarily ambitious Private Collection introduces new techniques and is the result of over 40,000 hours of work, culminating in a motor car which reaffirms Phantom’s status as a symbol of ambition, artistic possibility, and historical gravitas.”Further detailing appears in the Starlight Headliner, which incorporates 440,000 stitches illustrating scenes from Phantom’s past, including the “Bluebird” motif referencing Sir Malcolm Campbell’s record-breaking Phantom II. The 6.75-litre V12 engine remains mechanically unchanged but receives an Arctic White cover with gold accents exclusive to the Centenary edition.

All 25 examples have been sold to clients worldwide, with deliveries expected to begin in early 2026. Rolls-Royce has not disclosed official pricing, but industry sources estimate each car at around £2.5 million depending on specification.

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_{Main image: The Phantom Centenary Private Collection: one of 25 bespoke models marking 100 years of Rolls-Royce’s flagship, finished in Super Champagne Crystal over Arctic White and Black. Credit: Rolls-Royce Motor Cars 2025}