Milosh Zezelj
European Books & Culture Correspondent
Milosh Zezelj is a Swiss author with international publication experience and exposure to the European book fair circuit. He works in communications and branding, speaks multiple languages and operates across several European markets. As European Books & Culture Correspondent for The European, he contributes editorial on books, publishing and cultural trends across the continent, including new titles, cross-border literary movements and developments shaping Europe’s contemporary cultural landscape.
How a book becomes a ‘bestseller’ (and it’s not what you think)
Bestseller status is shaped by visibility, strategy and cultural validation — not just high sales numbers.
The Reese Witherspoon effect: how celebrity book clubs are rewriting the rules of publishing
Reese Witherspoon’s book club has reshaped publishing by boosting sales, amplifying authors, and changing how readers discover books.
What bestseller lists really tell us — and why they shouldn’t be the only measure of a book’s worth
Bestseller lists influence visibility and perception, but literary value depends on context, critical assessment, and reader engagement beyond rankings.
