The Bahrain Tourism and Exhibitions Authority (BTEA) is the organisation responsible for driving Bahrain’s meetings, incentives, conferences and exhibitions (MICE) market. BTEA cultivates partnerships with key MICE industry stakeholders and has a mandate to regulate and develop this business sector of Bahrain. With the Bahrain International Exhibition and Convention Centre (BIECC) as its flagship venue, BTEA is working to attract prominent international events and strengthen the position of Bahrain as an important business destination regionally and internationally. BTEA also aspires to boost the tourism sector’s contribution to the national economy in line with the Bahrain Economic Vision 2030.
Bahrain provides a vital gateway to the lucrative markets of the Gulf Cooperation Council (GCC), the Northern Gulf and Saudi Arabia, which is just a one hour drive across the King Fahd Causeway. This means that any exhibitor in Bahrain has easy access to these markets.
Those attending meetings and participating in exhibitions can drive, rather than fly, to any GCC destination, which is more cost effective. Bahrain is also renowned for its hospitality, service and choice of venues, with a range of hotels on offer from three-star to five-star, all located centrally and boasting great facilities. Anyone who has visited Bahrain will tell you about the local people who, with their warmth and hospitality, make any stay a rich cultural experience. Bahrain’s importance within the MICE market, its excellent infrastructure and multi-cultural lifestyle make it a leading destination in the Middle East for conducting business.
World class exhibitions and conferences
The BIECC has successfully hosted many exhibitions and conferences, including Jewellery Arabia. This prestigious jewellery exhibition boasted more than 600 exhibitors from across 30 countries with some 50,000 visitors, including jewellery trade buyers and private collectors.
The BIECC welcomes over 500,000 visitors every year. Other major events include: the Gulf Construction Expo, Gulf Property Show, Middle East Africa Council of Ophthalmology International Congress, Middle East Refining & Petrochemicals Conference and Exhibition, FIFA Congress, Bahrain International Defence Exhibition and Conference, Bahrain International Property Exhibition, Middle East Oil & Gas Show and Conference, and Middle East Process Engineering Conference and Exhibition.