20 April 2024

Associated Luxury Hotels International (ALHI)

Business Travel
| The European |
Associated Luxury Hotels International (ALHI) now serves meeting professionals, incentive specialists, and business executives throughout Europe with the opening of its new Global Sales Office in London. ALHI’s distinguished luxury-level hotel and resort portfolio includes Las Vegas’ acclaimed Bellagio.

LONDON, U.K. (March 2017) – Associated Luxury Hotels International (ALHI), the leading independent Global Sales Organization serving the North American Meetings, Incentives, Conferences and Exhibitions (M.I.C.E.) marketplace for more than 30 years, has opened its first Global Sales office in Europe. ALHI’s new sales operation, located in London, serves meeting and incentive professionals, association executives, and business executives throughout Europe who are interested in conducting conventions, meetings and/or incentive programs at any of ALHI’s distinguished member hotels and resorts. ALHI’s portfolio features more than 250 luxury-level and upper-upscale independent hotels and resorts around the world, which specialize in serving M.I.C.E. business.

ALHI’s portfolio features luxurious city center business hotels, exquisite resorts, historic grand landmark hotels, lifestyle hotels, and boutique hotels. Among the acclaimed members are The Broadmoor (Colorado); Bellagio (Las Vegas); Pebble Beach Resorts (California); The Peninsula Chicago (Illinois); Pinehurst Resort (North Carolina); Hotel del Coronado (California); The Breakers Palm Beach (Florida); Kempinski Hotel Mall of the Emirates Dubai (United Arab Emirates); Atlantis, Paradise Island (Bahamas); and Grand Fiesta Americana Coral Beach Cancun (Mexico).


In addition, ALHI’s portfolio also includes 23 luxury cruise ships appropriate for meetings and incentive programs, and Destination Management Companies (DMCs) in 100-plus locations worldwide.

Respected hospitality industry executive Peter Groom recently joined ALHI as Executive Director of Global Sales, based in the London office, to serve the M.I.C.E. marketplace in the U.K. and in Europe.

“With over 30 years of Global Sales service to the North American marketplace, we are very pleased to now expand our ALHI services to Europe, in response to the many requests from planners and members,” said ALHI’s Chief Sales Officer Mark Sergot. “With the addition of Peter, who brings tremendous global experience and a wonderful passion for serving clients and members, European meeting and incentive professionals now have quick one-call access to ALHI’s portfolio of more than 250 exceptional hotels and resorts in 63 countries.”

Royal Garden Hotel

Hired and authorized by member properties, ALHI provides one-call access at no cost to accounts, providing extensive Global Sales services, valuable expertise, local connectivity, market intelligence, and account advocacy for meeting and incentive programs of any size and scope worldwide.

For information on any of ALHI’s member hotels or resorts, go to alhi.com or contact Peter Groom in London at pgroom@alhi.com and +44 (0)207 379 6793.

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