Marcus Iles
Business Strategy & Organisational Behaviour
Marcus Iles is a business strategy and organisational behaviour expert specialising in strategy activation, leadership alignment, organisational storytelling and people engagement. With 25 years’ experience spanning advertising, creative strategy, organisational storytelling and consultancy, Marcus – a former Chief Storytelling Officer at The Storytellers and an award-winning advertising creative and strategist – examines why strategies that appear clear at leadership level can fragment when they are interpreted and acted upon across an organisation. He writes for The European as its Business Strategy & Organisational Behaviour Correspondent, covering strategy execution, leadership, organisational culture, employee engagement, hybrid working, artificial intelligence and the behavioural assumptions underpinning modern management.
Brussels’ sustainability rollback has exposed a crisis of corporate belief
Marcus Iles examines how Brussels’ sustainability rollback reveals the gap between corporate compliance, strategy execution and genuine organisational belief.
