Pizza Hut enters burger business… with bun and patty-free mashup

John E. Kaye

Pizza Hut is entering the burger business – and reckons its debut offering cannot be topped
The US chain claims to have “cracked the code” and invented the world’s best cheeseburger.
Its Cheeseburger Melt is said to be a “better way to burger” because it has no “soggy” bun but two folded pizza crusts instead.
And rather than a large meat patty, the pizza-come-burger is filled with smaller chunks of beef and an assortment of other ingredients.
It comes with the “world’s best burger dipping sauce” on the side.
Pizza Hut is so confident about the mashup that it is trolling other fast-food outlets by taking branded cars through their drive-throughs.
The aim is to encourage consumers to “cheat on their usual burger chain”.
It is understood the Cheeseburger Melt will only be available in the US.
The Hut’s move into burgers is not the first time that major US food brands have tried to enter this lucrative market.
In 2018, the American pancake house IHOP changed its name to IHOb to promote its new line of burgers.
Lindsay Morgan, Pizza Hut’s chief marketing officer, said: “As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us,.
“We thought we’d kick off our burger journey with something bold. That’s why we’re making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there.”

Sign up to The European Newsletter
RECENT ARTICLES
-
XTI Aerospace launches Founders Club for TriFan 600 backers
-
New ranking measures how Europe’s biggest retailers report on sustainability
-
CEOs who endured childhood disasters show greater appetite for risky debt, study finds
-
Galorath appoints Julia Gerth to lead EMEA and APAC sales in global expansion push
-
UK to restart trade talks with China after seven-year pause
-
AM Best affirms Active Re’s ‘A’ rating for third year running
-
UK contract recruitment rises despite slowdown in permanent hiring
-
Forterro buys Spain’s Inology to expand southern Europe footprint
-
Singapore student start-up wins $1m Hult Prize for education platform
-
Nigeria’s startup scene takes global stage as Lagos hosts inaugural GITEX NIGERIA
-
City and Gulf investors track golf’s newest global venture
-
UK businesses increase AI investment despite economic uncertainty, Barclays index finds
-
French CEOs warn politics and geopolitics now threaten bottom lines, ESSEC study finds
-
Study links female-dominated classrooms to higher lifetime earnings for women
-
Inside London’s £1bn super-hotel with £20k penthouses, private butlers and a gilded eagle
-
Kia America hits record monthly sales as EV demand surges
-
Trump family’s crypto debut adds $5bn to fortune amid ethics row
-
Warren Buffett turns 95 – the secrets behind a $130 billion fortune
-
Most game developers now using AI in their workflows, Google Cloud study finds
-
BlackRock takes $89m stake in Freedom Holding, emerging as second-largest shareholder
-
Welcome to Britain’s most exclusive founders’ network with £1M entry bar
-
Portugal’s GR22 crowned Europe’s most rewarding hiking trail
-
Music faces a bum note without elephant dung, new research warns
-
Fermi America secures $350m in financing led by Macquarie Group
-
Cambodia to rename key highway after Donald Trump for brokering peace deal