Pizza Hut enters burger business… with bun and patty-free mashup

John E. Kaye

Pizza Hut is entering the burger business – and reckons its debut offering cannot be topped
The US chain claims to have “cracked the code” and invented the world’s best cheeseburger.
Its Cheeseburger Melt is said to be a “better way to burger” because it has no “soggy” bun but two folded pizza crusts instead.
And rather than a large meat patty, the pizza-come-burger is filled with smaller chunks of beef and an assortment of other ingredients.
It comes with the “world’s best burger dipping sauce” on the side.
Pizza Hut is so confident about the mashup that it is trolling other fast-food outlets by taking branded cars through their drive-throughs.
The aim is to encourage consumers to “cheat on their usual burger chain”.
It is understood the Cheeseburger Melt will only be available in the US.
The Hut’s move into burgers is not the first time that major US food brands have tried to enter this lucrative market.
In 2018, the American pancake house IHOP changed its name to IHOb to promote its new line of burgers.
Lindsay Morgan, Pizza Hut’s chief marketing officer, said: “As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us,.
“We thought we’d kick off our burger journey with something bold. That’s why we’re making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there.”

Sign up to The European Newsletter
RECENT ARTICLES
-
Mergers and partnerships drive Africa’s mining boom – but experts warn on long-term resilience
-
New AI breakthrough promises to end ‘drift’ that costs the world trillions
-
Europe tightens grip on strategic space data as dependence on U.S tech comes under scrutiny
-
Trinity Business School study warns conspiracy theories are fueling real-world protest and sabotage
-
GITEX GLOBAL 2025 to spotlight AI’s expanding role in future-critical sectors
-
UK organisations show rising net zero ambition despite financial pressures, new survey finds
-
HumanX to establish permanent European base with 2026 Amsterdam AI summit
-
Gulf ESG efforts fail to link profit with sustainability, study shows
-
Glastonbury and Coachella set the stage for $400bn music tourism growth
-
Geopolitical volatility enters global top ten business risks for first time, new survey finds
-
Redress and UN network call for fashion industry to meet sustainability goals
-
Dar Global unveils $1bn Trump Plaza Jeddah in second Saudi venture with Trump Organization
-
Investors eye UAE as Belt and Road real estate gateway for Asia
-
Mitsubishi Estate’s £800m South Bank scheme to deliver 4,000 jobs
-
Watch: driverless electric lorry makes history with world’s first border crossing
-
Bologna sets pace in Europe’s tech race with record investor–founder meetings
-
Family-owned firms resist board diversity gains despite gender quotas, study finds
-
UK start-up founders defy stereotypes with corporate roots and regional spread
-
London Law Expo 2025 to tackle leadership, AI and integrity in the legal sector
-
Sustainability skills surge in European boardrooms, EY finds
-
UK and U.S unveil landmark tech pact with £250bn investment surge
-
International Cyber Expo to return to London with global focus on digital security
-
Cybersecurity talent crunch drives double-digit pay rises as UK firms count cost of breaches
-
Trinity Business School strengthens standing in global MBA rankings
-
UK backs satellite-AI projects to tackle climate and transport challenges