Reframe appoints former McKesson and Amazon Director as CEO

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| The European | 24 February 2021

Digital health provider Reframe, today announces the appointment of former McKesson and Amazon Director, Catherine McDermott, as Chief Executive Officer

As CEO, McDermott will focus on expanding Reframe’s position in the digital health space as a leader in transforming the way individuals experience healthcare as the business diversifies from its core offering of personalised cancer support into multiple healthcare areas. This growth strategy is underpinned by significant investment in developing advanced technologies, artificial intelligence and machine learning to deliver greatly enhanced and personalised healthcare experiences via Alix, Reframe’s unique digital health platform that transforms the holistic healthcare experience.

McDermott has over 16 years’ experience in a leadership role across the healthcare and technology sectors. This includes working at Circle Health and Amazon, where she spent four years in operations. McDermott has since bolstered her experience in the health technology sector with senior roles at pharmaceuticals company McKesson and cancer data platform Repositive.

Catherine McDermott, CEO at Reframe, said: “Reframe has achieved remarkable growth over the last few years, building an impressive client roster of household names and healthcare providers, revolutionising the way that businesses approach individual wellbeing with proactive and effective support when faced with a health condition or event. Leading Reframe will allow me to fully indulge my passion for making tech work better for healthcare as we issue in a new era of hyper personalised, connected health and wellbeing services that will benefit companies and individuals alike.”

Mike Kennedy, Chairman at Reframe, said: “Our primary focus at Reframe is to build on our experience and success in cancer care and support and serve as many people as possible, giving them the skills and confidence to self-manage their wellbeing no matter what life throws at them. Catherine is an inspirational leader with a wealth of experience and deep knowledge in transforming technology businesses – of all sizes – into world class market leaders that deliver results. Catherine’s creativity and strategic thinking will be a key driver in our growth efforts and strengthening our position in the market.”

Further information

www.reframe.co.uk

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