The Aftermath of Changing the Narrative: Where do we go From Here?
John E. Kaye
- Published
- Home, Opinion & Analysis

As filmmaker Ed Accura’s latest documentary series, Changing the Narrative, concludes its impactful five-week run —having shined a spotlight on the “shameful reality” that 97% of Black adults and 96% of Asian adults in England do not swim or participate in other water-related activities—he poses a vital question: will stakeholders now step up to dismantle these barriers or let the status quo persist?
As we conclude the transformative five-week release of the documentary series “Changing the Narrative“, we stand at a pivotal crossroads.
Having unveiled the deeply personal barriers that have hindered youth participation in aquatics within African, Caribbean, and Asian communities, we must now demand bold action. It is no longer acceptable to passively acknowledge these disparities.
We challenge the aquatic sector, national governing bodies, the education system, media, corporate leaders, and community stakeholders: Will you take decisive steps to dismantle these barriers, or will you perpetuate the status quo?
The goal of this documentary was to ignite meaningful conversations with young people about the low participation rates in swimming activities within Black and Asian communities. We are pleased to see the impact this series has had, engaging the younger generation in unprecedented ways through powerful storytelling and open dialogue.
The documentary reveals the daily realities faced by these individuals, showcasing their personal experiences in various daily settings. At its core, it addresses the critical issue of limited aquatics participation by inviting honest discussions about their experiences and the broader social implications. Topics explored include mental health, physical health, aquatic career pathways, family challenges, dietary choices, religion, culture, and media representation—all supported by concerning statistics from the latest Active Lives data.
“Changing the Narrative” emphasises the importance of integrating swimming into youth culture and highlights the role of young people as future parents, leaders, and policymakers. It calls for a collective effort to dismantle the longstanding challenges surrounding aquatic participation. As the narrative unfolds, viewers are invited to engage in the vital conversation about breaking the cycle of low engagement in swimming across different ethnicities.
We have listened to the stories of struggle, anxiety around water, and the challenges faced. It is imperative that we do not let this opportunity for change go to waste.
Many have suggested that Black and Asian youths are hard to reach, making conversations about aquatics and other related subjects difficult. However, this documentary has proven that the communication barriers can be dismantled. The opportunity for dialogue has been opened.
So, I ask again: What will stakeholders do with the knowledge and insights gained from this documentary? Are we going to continue believing that we are doing everything possible to increase aquatic participation in these communities? Will we park this conversation and continue on the next Black History Month, or will we take meaningful action to create change?
The question remains: What will have changed in five years? Are we going to allow this moment to pass without meaningful action? Will we ever change the narrative and create a more inclusive aquatic environment for future generations?

Ed Accura is known internationally as the co-founder of the Black Swimming Association (BSA), a non-for-profit organisation that aims to increase diversity to the world of aquatics through research, education and advocacy, and as the acclaimed filmmaker behind groundbreaking documentaries including Blacks Can’t Swim, a three-part series released on Amazon Prime, SKY, Apple TV and Google Plus to encourage more people from African, Caribbean and Asian heritage in England to learn how to swim. His latest five-part docuseries, Changing the Narrative, premiered on September 29th 2024 and explores the limited participation of African, Caribbean, and Asian communities in aquatics. It has been released weekly throughout October to mark Black History Month.

TOP STORIES
-
‘Sleeper-cell’ hackers are stealing company data now for future attacks, warns ISF chief -
Juncker and Keller-Sutter to address Zurich finance summit as banks face AI and regulation shake-up -
Liechtenstein keeps Triple-A rating as S&P points to low debt and deep reserves -
UK hedgehog charity backs bid to put endangered mammal on new banknotes -
Nature loss could trigger ‘grim’ debt crisis for governments, economists warn -
Lisbon named ‘world’s most liveable city’ for expats -
Could these animals replace Churchill, Austen, Turner and Turing on Britain’s banknotes? -
Universal’s £5bn Bedfordshire theme park will become 'UK's most popular tourist attraction' -
Holiday hotspots fight back as tourist numbers surge -
Costa Rica’s US$10bn medtech boom defies global investment chill -
Could this mile-long floating city become the world’s most extreme property market? -
WATCH: this tiny plane could let passengers fly from rooftops instead of airports -
‘Shadow AI’ poses growing boardroom cyber risk as staff feed company data into chatbots -
UK net zero economy worth £105bn and supports 1.1m jobs -
BOC Macau strengthens role as China finance bridge after six award wins -
Top British chefs warn restaurants are fighting for survival as closures hit three-a-day -
Claude maker Anthropic valued at nearly $1tn after record AI funding round -
Felled Sycamore Gap tree ‘to speak again’ in UK national memorial -
NASA to send rabbit-like drones to scout site for first Moon base -
Apollo, Artemis, Ali and Live Aid satellite station set for new Moon role in £37m deal -
BrewDog founder pours free shares into new beer firm -
Inside gaming billionaire Gabe Newell’s next-level gigayacht -
Machiavell-AI? Autonomous artificial intelligence systems ‘could become dangerously manipulative’, experts warn -
Prague targets high-value business travellers after global congress ranking boost -
eBay rejects GameStop bid
The Aftermath of Changing the Narrative: Where do we go From Here?
John E. Kaye
- Published
- Home, Opinion & Analysis

TOP STORIES
-
Why leaders need to take rejection sensitivity seriously -
Why Sting’s Last Ship theory on masculinity runs aground -
Is 2026 the summer of the staycation? -
What do corporations owe the people who trust them? -
I drowned as a child – every parent should watch this water safety documentary -
The AI disaster nobody sees coming -
Why AI can never replace human therapists -
How Britain is sleepwalking into an Orwellian data state -
The strange flattery of having your name used in an AI scam -
The Singha scandal and the end of untouchable family power -
Why sacred stories keep returning in Western society -
What organisations lose when employees feel they cannot speak freely -
Was inclusion ever more than branding? -
Britain Is Falling Into the ‘Trump Trap’ -
Why modern Britain is breeding loneliness -
AI does not need consciousness to manipulate us -
What can five chaotic virtual societies teach us about AI procurement risk? -
America’s panic over China risks becoming a self-fulfilling disaster -
AI firms are paying millions for journalism — so why are many reporters still skint? -
Is Europe sleepwalking into identity-linked internet access? -
Britain cannot claim to be united while disabled people still feel invisible -
Visit Rwanda: How football is helping to tell of a remarkable journey from genocide towards prosperity -
Should the Church be beyond political scrutiny? -
Why the future of feminism may no longer belong to the West -
What history can teach Trump about the Strait of Hormuz crisis



















































